Happy May Everyone! 
Today I am very excited to share with you Southern Living and Ballard Designs have joined together to launch a new tabletop collection. This marks the first time that Ballard Designs has paired with a magazine brand to launch a product line, and the collection is absolutely beautiful! It includes coordinating table linens, dinnerware, glassware, serving pieces and centerpieces. 
Take a look at some of the pieces:

Aren’t they wonderful? They would make such great Mother’s Day gifts. I can already see them in a Summer tablescape, and I have a feeling some of them will quickly become a part of my entertaining staples! 

SOUTHERN LIVING
 ANNOUNCES
DEBUT OF FIRST TABLETOP COLLECTION AVAILABLE EXCLUSIVELY THROUGH BALLARD
DESIGNS
Designed in
Collaboration with the Southern Living Staff and Ballard
Designs, These ‘Instant Heirlooms’ Start at $15
(New York, NY and Atlanta, GA) – Southern
Living
 and Ballard Designs announce the launch of a tabletop
collection, available exclusively through Ballard Designs.  
This marks the first time that Ballard
Designs has collaborated with a magazine brand to launch a product line.
Designed in collaboration with the Southern Living staff and
Ballard Designs, the line contains 32 products (84 SKUs) and will be available
exclusively at http://www.ballarddesigns.com/collections/southern-living-collection on
Friday, April 27th and in over
12 million Ballard Deslgns catalogs, expected to be in homes May 2 nd.
The line of entertaining essentials
consists of coordinating table linens, dinnerware, glassware, serving pieces
and centerpieces.  Pieces include a sleek marble cake stand,
three-layer cake dome, mixing bowls made in Kentucky by Louisville Stoneware,
and baskets inspired by the sweet-grass baskets of Charleston, SC.  Products
start at $15.
“I’ve always admired and shopped from the
Ballard Designs catalog, and more recently dreamed of partnering with them on a
branded tabletop collection,” said Southern Living editor
Lindsay Bierman. “We’re targeting a lot of the same consumers, and as a
Southern-based company, they appreciate our unique culture and aesthetic.
Ballard’s creative team synced perfectly with ours to create a range of
elegant, versatile, and truly affordable must-haves for every Southern table.”
“Working with Southern Living to
develop this new tabletop collection is a natural fit for Ballard Designs,”
said Ryan McKelvey, President, Ballard Designs. “Their expertise in food, home,
and décor will infuse these new items with unique features and benefits that
will ensure they are instant heirlooms for both new and old customers.”
Partnering with Ballard Designs, a
leader in home décor and classically inspired home furnishings, the Southern
Living
 team, including staff from the Birmingham-based Test Kitchen,
set out to design products that are aesthetically beautiful, functional and
distinctively Southern.  Like the rigorous development and testing
each recipe goes through before its published in Southern Living,
each product was meticulously planned and tested for ease of use.     
                       
Some of the products will be packaged
with Southern Living recipes and point consumers to the
Ballard Designs’ Web site to see videos of Southern Living editors
demonstrating uses for the products via a QR code.
Southern Living will
introduce another line of products with Ballard Designs for the holiday season.
This partnership expands the Southern
Living
 brand’s product licensing program that includes collaborations
with various companies and includes a plant collection, indoor and outdoor
furniture, towels, basic bedding, and a branded newsstand at the
Hartsfield-Jackson Atlanta airport.
Southern
Living 
celebrates
the essence of life in the South, covering the best in Southern food, home,
garden, and travel.  Reaching more than 16 million consumers each
month, Southern Living connects consumers with the region’s
rich culture through a variety of print, digital, mobile, tablet and event
platforms.  Headquartered in Birmingham, AL, the rapidly
expanding Southern Living brand is part of Time Inc., one of
the largest content companies in the world and the largest publisher in the
United States. TimeInc. is a Time Warner company.
Ballard
Designs is one of the premier multi-channel sources for European-inspired
home furnishings and accents. A full-color catalog is published monthly, and
over 50 million are circulated around the country each year. Ballard
Designs was founded in 1983 by Helen Ballard Weeks. The brand offers a unique
combination of exclusive products, trusted design expertise and competitively
priced, classically inspired home furnishings.  In 1997, Ballard
Designs joined forces with Cornerstone Brands, one of the largest direct
marketing companies in the United States. In 2008, Ballard Designs became part
of HSN, Inc. under the Cornerstone Brandsumbrella. Ballard Designs’
corporate headquarters are located in Atlanta, GA.
# # #

5 Comments

  1. Joyness Sparkles on May 1, 2012 at 7:38 pm

    Very exciting and those pieces you chose to show are just beautiful! Congratulations Southern Living!

  2. Shirley@Housepitality Designs on May 4, 2012 at 12:09 am

    I was so excited to see that you have partnered with Ballard Designs…the items are both beautiful and so very useful…Congratulations to both Southern Living and Ballard!

  3. Shirley@Housepitality Designs on May 4, 2012 at 12:11 am

    So very excited to see Southern Living and Ballard Designs partnering to create such a wonderful collection…all pieces are so beautiful and an asset to any home….

  4. Shirley@Housepitality Designs on May 4, 2012 at 12:15 am

    So exciting to see Southern Living and Ballard Designs partnering to create such a beautiful collection! I loved seeing them in the catalog from Ballard I just received!

  5. Janis@All Things Beautiful on May 15, 2012 at 11:52 pm

    WooHoo…exciting news! Love these!!

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